The GO-FOR-GOLD Program Updates & Market Testing

When we launched the GO-FOR-GOLD program, we didn’t assume we had the perfect product from day one. We put it into the marketplace to test it.

The goal was understanding what the final specifications should look like, not forcing a predetermined program design onto the market, but listening to what the market actually wanted.

What We Needed to Learn

We needed to know how Sierra Leone would be perceived from both an investment and citizenship perspective. What mattered most to immigration advisors. What questions clients kept asking. Where the program structure worked well and where it needed adjustment.

That testing phase is now complete.

Finalising the Specifications

During the recent delegation visit to Freetown, we met with Chief Immigration Officer Dr. Moses Tiffa Baio to finalise the new program specifications based on what we learned.

The updates reflect real feedback from partners, applicants, and advisors over the past several months. People who engaged with the program, who tested the application process, raised concerns, identified gaps, and suggested improvements—shaped what’s changing.

This is how product development should work in the citizenship space. Launch with a solid foundation, then refine based on actual market response rather than assumptions about what people need.

What Happens Next

Significant program updates are coming. We’ll be sharing the new specifications and what prompted each change in the coming weeks.

For current applicants and partners: nothing disrupts your existing process. These updates strengthen the program going forward while honouring commitments already made.

Details soon.

The GO-FOR-GOLD Club Team

Insights and perspectives from leaders shaping Sierra Leone’s investment future.